New Marketing Director - Michael Hernandez
Michael Hernandez comes to us from Aurther Elliot where he served as a Creative Brand Manager. He has a bachelor's degree in sociology from Appalachian State University and boasts an impressive track record in the marketing industry holding titles such as Vice President of Operations, Chief Executive Officer and Chief Operations Officer throughout his career. We are excited for the knowledge, expertise and energy that Michael brings to the table and we can not wait to see what he does to help us better further our company goal of delivering an unparalleled basement and crawlspace waterproofing service to the Carolinas.
"In life and in business, I'm what you would call an unrelenting optimist. Attracted to good humans and honest brands, I believe you shouldn't have to be brave to do the right thing in business. So whether I've served as a brand strategist, a COO, or Director of Marketing, throughout my career I have worked with or led authentic brands that serve a greater good. I am proud to join Carolina Foundation Solutions and Carolina Basement Solutions in their pursuit of sustainable growth while staying true to their core principles. While we utilize data to drive meaningful creative, we also get to the heart of what excites our customers by treating them as, well, people. While some aspects of marketing are certainly a science, I've learned to have faith in my gut feelings too. Just call it marketer's intuition." -Michael
Welcome aboard Michael!!